Leica…silly, Leica. Let me tell you what people really wanted. They wanted an Epson R-D1 with some new lenses and a Leica badge.

If you spent marketing money on incorporating an EVF–instead of that goofy strip tease campaign–you could have sold them for $3,000 a pop. They’d have flown off the shelves.

Leica, I don’t get it. Are you afraid of selling volume? Are you afraid of success? Are you just out of ideas? Are you self destructive?

Really, lots of people love your products of old. You still make nice glass. And the new M is a great step in the right direction. But some of your other endeavors make us wonder. Toss these X cameras and this new mini M and try again. Please?

(This was written in response to the release of the Leica Mini M)

(P.S.  The more time passes, the more I want an R-D1…just ’cause.)